Unify

The Core Problem

Communication is
broken at work

88%

of the workweek is now spent communicating across fragmented channels

84%

of business leaders are communicating in more channels than ever before

$9.3k

lost per worker annually due to poor communication through multiple channels

Problem

Fragmentation kills focus

Slack. Teams. Gmail. Notion. Zoom. Users switch contexts 4-6x per hour: critical decisions get buried, priorities disappear between apps.

Solution

One ecosystem, zero friction

Chat, email, reminders, and org in one shared workspace. Forward an email into a chat thread. Create a reminder from a message. Less switching. One Direct Channel.

User Research : Personas

Who Unify is
designed for

These are three featured personas built from common profiles across team leads, managers, and workers that communicate in corporate. [Management and platform issues are not mutually exclusive]

Sarah Tan

Project Manager

Manages 4 cross-functional teams. Constantly juggling Slack, email, and Asana. Her day is reactive, borderline chaotic.

▲Switching 3+ messaging tools daily

▲Some decisions missed in email threads

▲Reminders split across 3 apps

▲No single source of truth for follow-ups

Jason Lim

Startup Founder

Runs a 12 person startup where time is a scarcity. Needs alignment without office tooling overhead. Every minute counts.

▲Too many platforms for a lean budget

▲Critical talk split across Slack & Gmail

▲External emails get lost, follow-ups missed

▲scattered attention across teams

Priya Sharma

Remote Employee

Senior designer across 3 time zones. Async-first but constantly misses contextually important updates scattered across tools.

▲Notifications scattered across 4 apps

▲Action items from emails buried & forgotten

▲No thread linking chat to source email

▲Missed assets requires revisiting read emails

Competitive Analysis

How Unify stacks up
against the field

Feature	Slack	Teams	Gmail	Notion	Unify
Real-time team chat	●	●	○	○	●
Integrated email client	○	●	●	○	●
Email-to-chat forwarding	○	○	○	○	●
Smart reminders + threading	○	●	○	●	●
Shared team reminders	○	○	○	○	●
Company directory	●	●	○	●	●
Unified cross-tool search	●	●	●	●	●
Role-based visibility controls	○	●	●	●	●

Feature Architecture

Everything your team
needs in one place

4 deeply interconnected core modules:

Unified Messaging

Real-time chat with full threading, reactions, read receipts, and intelligent notification grouping.

🧵

Threaded Conversations

Inline reply threads inside any chat or group

🔔

Smart Notifications

Grouped, prioritized, silenceable alerts

📌

Pinned Messages

Bookmark critical messages for team reference

🔍

Unified Search

Search messages, emails and reminders in one query

Integrated Email

A full email client inside Unify: Connected to your work identity, bridged directly into team chats.

📬

Unified Inbox

All accounts in one view with labels and filters

↗

Email-to-Chat Forward

Forward emails into chat threads with context preserved

🎭

Sender Aliases

Send as your department, role, or personal identity

↩

Inline Replies

Reply to emails without leaving your current conversation

Smart Reminders

Reminders that live inside your conversations: Created from messages, shared with teammates, threaded for discussion.

⏰

Personal Reminders

Time and event-based triggers tied to your workflow

📤

Shared Team Reminders

Assign reminders to coworkers or broadcast to a team

💬

Reminder Threads

Attach a discussion thread to any reminder for context

⚡

Create from Message

Long-press any chat or email to set a follow-up reminder

People & Organisation

A live company directory that respects hierarchy, surfaces the right people, and stays context-aware.

📋

Company Directory

Browse colleagues by name, role, department, or location

🗂

Teams & Departments

Structured org groups with shared channels and reminders

🔒

Role-Based Visibility

Admins control what each role can see and administer

⚡

Quick Contact Actions

Message, email, or set a reminder from any profile in one tap

UI Screen Designs

User Interface screens
across every module

Final web and app UI across all product surfaces:

🎨

Screen 00

Design System

assets/projects/unify/screens/00-design-system.jpg · 6000 × 4001 px

00 Design System

💬

Screen 01

Unified Chat

assets/projects/unify/screens/01-chat.jpg · 6000 × 4001 px

01 Unified Chat

✉

Screen 02

Email Inbox

assets/projects/unify/screens/02-inbox.jpg · 6000 × 4001 px

02 Email Inbox

🔔

Screen 03

Smart Reminders

assets/projects/unify/screens/03-reminders.jpg · 6000 × 4001 px

03 Smart Reminders

🏢

Screen 04

People & Org

assets/projects/unify/screens/04-profile.jpg · 6000 × 4001 px

04 People & Org

📱

Screen 05

Mobile App

assets/projects/unify/screens/05-mobile.jpg · 6000 × 4001 px

05 Mobile App

Ideation - Roadmap

What ships first,
what comes next

A prioritized split between the MVP core and extended vision.

MVP: Core Release

Ship First

💬Direct messaging and group chats with threading

✉Integrated email client with inbox management

🔁Email to chat forwarding

🔔Personal and shared reminders

📋Company directory and basic team groupings

🔒Admin controls for roles and visibility permissions

🔍Unified search across messages and emails

Extended Vision

Next Phases

🤖AI-assisted reply suggestions based on context and history

📊Communication analytics dashboard

🧵Reminder threads with full discussion capability

🗓Calendar integration and reminder triggers

🔌Third-party integrations: Notion, Linear, GitHub, Jira

📱Desktop client with persistent sidebar

🧪Usability testing iteration cycles

References

Sources & Citations

2024 State of Business Communication

Grammarly & Harris Poll, 2024. Source of the 88% workweek communication figure and the 84% multi-channel figure. Survey of 1,002 knowledge workers and 253 business leaders across the US.

grammarly.com/business ↗

The Productivity Shift — 2025 Annual Report

Grammarly, 2025. Source of the $9,284 per worker annual cost of poor communication figure. Surveys thousands of workers and business leaders, analysing tens of thousands of data points on communication and productivity.

grammarly.com/business ↗

The State of Workplace Communication — 2025

ClickUp, 2025. Supporting data on fragmented communication landscapes and the finding that 83% of knowledge workers rely on email and chat, scattering information across disconnected channels.

clickup.com ↗

2025 State of Internal Communication Report

Axios HQ, 2025. Supporting context for the cost of ineffective communication, citing $3,640–$54,860 per employee annually depending on seniority. Senior employees lose 63 work days per year to ineffective communication.

axioshq.com ↗

Statistics used in this case study reflect published research at the time of the project(2025). All figures are cited to their primary source. This is a UI/UX design project | Unify is a conceptual product and not a commercial offering. Yet?...

Project Overview